Where Innovation Meets Passion

Our Story

At EOLUX, we're not just another hair care brand – we're a revolution in motion. Our story begins with two trailblazing friends who dared to combine the timeless elegance of Madrid with the vibrant energy of Florida, setting the stage for a new era in hair care innovation.

Step into the world of EOLUX

Meet the dynamic duo behind the brand

  • One, a seasoned industry professional with over three decades of experience in salon and spa management. Born in Cuba, her journey into the world of hair care was inspired by a profound familial connection, fostering a deep-rooted passion for the craft.

  • The other one, a dynamic entrepreneur who boldly established her own venture in 1990. Over the years, she's cultivated her business into a powerhouse, forging partnerships with top technology brands across Europe.

United by a singular ambition: to transform the beauty industry. Their goal was to empower hairstylists globally by offering innovative tools and comprehensive support. With an unwavering dedication to excellence and a fervent drive for innovation, they aimed to redefine beauty standards and enhance the hairstyling experience for professionals and enthusiasts alike.


And so, EOLUX was born -

A brand that embodies the perfect fusion of luxury, innovation, and functionality. Named after the Greek god Aeolus, symbolizing the dynamic force of change, EOLUX represents a new era in hair care, where every product is crafted with precision and passion.

EOLUX Goes Global:


Blend of technology, style and functionality

Inspired by the Greek god Aeolus, the guardian of the winds symbolizing dynamic force and change, our brand embodies the fusion of luxury and innovation that our clients demand and deserve.